Lead magnet funnel template
Creators offering a practical resource in exchange for an email request.
Example brand: The Launch Desk. Demo answers are not sent or saved.
How this funnel works
Show what the workbook contains, let visitors choose their launch focus and explain how to request the resource.
- Start
- Your launch
- Your details
- Shape the offer · next step Confirmation
A playbook for this campaign
Workbook requests. A useful starting section in the launch workbook.
When to use it
Campaign visitors who need to understand the specific offer before choosing a next step.
After the request
Deliver the actual requested workbook.
Measure the next outcome
Track completed requests and the downstream outcome separately: resource delivered. The demo records neither. A calendar or checkout click does not confirm the later action.
Prepare before launch
Workbook file, delivery method and permission to send it.
Different answers. Relevant next steps.
Shape the offer
Begin with the offer brief.
Use the workbook’s brief to name the reader, the problem and the next useful action. Leave the launch calendar until those are clear.
Start with one offer, not the whole business.
Try this in the live demo →Plan launch week
Begin with the launch-week checklist.
Put the essential tasks in order: finish the offer, test the page, check delivery and prepare the announcement.
Assign an owner to every task that must happen before launch.
Try this in the live demo →Write the page
Begin with the page planner.
Map the headline, explanation, proof and action before writing every section. Each section should answer a real reader question.
Keep the offer brief beside the page as you write.
Try this in the live demo →Launch this campaign, step by step
- Replace the fictional brand and review the offer
- Workbook file, delivery method and permission to send it
- Test every answer path and the default result
- Submit a test request and verify its contact record
- Connect and test the intended follow-up; confirm downstream outcomes separately
Message drafts are included for acknowledgement, useful preparation and a manual check-in. Review their copy and connect the appropriate sending channel before using them. These examples do not send messages.
Make it fit your business
Replace The Launch Desk with your own identity, offer and imagery. Edit the question labels and destinations, choose the fields you actually need, and review every page before sharing.
Arrange the actual resource delivery before promising an email or download. The demo uses illustrative AI-generated photography. Replace it with your own product, people or project material before presenting it as evidence.