Property valuation funnel template
Property advisers collecting appraisal requests with enough context for a considered response.
Example brand: Alder & Co.. Demo answers are not sent or saved.

How this funnel works
Ask why the owner wants an appraisal, identify the property type and request its postcode and useful details.
- Start
- Your plans
- Your property
- Your details
- Preparing to sell · next step Confirmation
A playbook for this campaign
Appraisal requests. Preparation for an appraisal conversation.
When to use it
Campaign visitors who need to understand the specific offer before choosing a next step.
After the request
Review the property and explain the appraisal scope.
Measure the next outcome
Track completed requests and the downstream outcome separately: appraisal arranged. The demo records neither. A calendar or checkout click does not confirm the later action.
Prepare before launch
Service area, appraisal terms and booking destination.
Different answers. Relevant next steps.
Preparing to sell
Prepare for a selling conversation.
Gather the property details, recent improvements and the timeline you are considering. An adviser can then discuss the appraisal process.
No valuation amount is calculated by this questionnaire.
Try this in the live demo →Planning for the future
Use the appraisal to plan ahead.
Explain what decision you are planning for and which property changes may matter. That helps the adviser frame a useful review.
An appraisal is not an offer to buy the property.
Try this in the live demo →Understanding my options
Start with the options you want to understand.
Tell the adviser whether your question is about selling, keeping or improving the property.
The next step is a discussion of scope and evidence, not an automated valuation.
Try this in the live demo →Launch this campaign, step by step
- Replace the fictional brand and review the offer
- Service area, appraisal terms and booking destination
- Test every answer path and the default result
- Submit a test request and verify its contact record
- Connect and test the intended follow-up; confirm downstream outcomes separately
Message drafts are included for acknowledgement, useful preparation and a manual check-in. Review their copy and connect the appropriate sending channel before using them. These examples do not send messages.
Make it fit your business
Replace Alder & Co. with your own identity, offer and imagery. Edit the question labels and destinations, choose the fields you actually need, and review every page before sharing.
Connect your real booking destination and confirm what happens before a time is reserved. The demo uses illustrative AI-generated photography. Replace it with your own product, people or project material before presenting it as evidence.