Online course funnel template
Course creators helping prospective learners understand the exercises before enquiring about enrolment.
Example brand: Frame School. Demo answers are not sent or saved.
How this funnel works
Use photographed planning, lighting and sound examples to explain the film course, then ask about the learner’s experience and story.
- Start
- Your experience
- Your film
- Your details
- Mostly everyday clips · next step Confirmation
A playbook for this campaign
Course enquiries. A starting exercise suited to previous filming experience.
When to use it
Campaign visitors who need to understand the specific offer before choosing a next step.
After the request
Answer the learner’s questions before enrolment.
Measure the next outcome
Track completed requests and the downstream outcome separately: enrolment confirmed. The demo records neither. A calendar or checkout click does not confirm the later action.
Prepare before launch
Course format, equipment, access, tuition and support details.
Different answers. Relevant next steps.
Mostly everyday clips
Start with a small everyday story.
The First Film outline begins with a simple subject, a few planned shots and available light. Your existing camera is a useful starting point.
Ask about the course format and equipment requirements before enrolling.
Try this in the live demo →A few planned scenes
Connect the scenes into a story.
Use your planned scenes to practise a beginning, a change and an ending, then review what each shot contributes.
Bring a scene you would like to develop during the exercises.
Try this in the live demo →A short film or two
Choose the next filmmaking skill to practise.
Look at a previous short film and identify whether story, lighting, sound or editing needs the most attention.
Review the lesson outline to decide whether this introductory course fits.
Try this in the live demo →Launch this campaign, step by step
- Replace the fictional brand and review the offer
- Course format, equipment, access, tuition and support details
- Test every answer path and the default result
- Submit a test request and verify its contact record
- Connect and test the intended follow-up; confirm downstream outcomes separately
Message drafts are included for acknowledgement, useful preparation and a manual check-in. Review their copy and connect the appropriate sending channel before using them. These examples do not send messages.
Make it fit your business
Replace Frame School with your own identity, offer and imagery. Edit the question labels and destinations, choose the fields you actually need, and review every page before sharing.
The demo uses illustrative AI-generated photography. Replace it with your own product, people or project material before presenting it as evidence.